EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.


On Altitude: For Boards

Here’s how you can use the Altitude Framework to create dialogue with your Board around their relationship with your organization.

  • Your COLLECTIVE BOARD should be engaged at the 30,000’ level – Around WHY you EXIST, VISION and PURPOSE.
  • INDIVIDUAL Board Members (CHAMPIONS) can be engaged with you at the 14,000’ level around STRATEGY (i.e WHAT needs to be done.) They should be specifically asked to help within their own areas of expertise and experience.
  • No Board/Board Member should be engaged with you or your organization at 3’!!!

“Our Board is AFRAID OF HEIGHTS!!!”
– Irish Social Entrepreneur

We can’t tell you how many times organizational leaders and staff have come up and said, “My Board is at 3” (inches)! They even tell us what kind of soda should go in the machine!”

Action: Review this ALTITUDE FRAMEWORK with your Board. Encourage them to get and stay ‘HIGH’.